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The purpose of this series of workshops is to introduce business plan practitioners to the business plan as an educational opportunity and an effective tool with which to coach others to become experts in their businesses. The learner will be introduced to the Business Planner's RoadMap and a manageable process for researching and shaping a business concept from the first idea to a completed business plan. The business plan will be presented as a structure which helps to organize market research and enables the developer to prove or disprove his or her business case. All aspects of the business plan are covered, including market research, determining feasibility, developing a business concept, creating a marketing strategy, planning business operations, and building an overview of the financial section for a business plan.
Small group learning activities are followed with time to ask questions or share what he or she has learned. Each learner will gain understanding of how to guide clients through the various steps of business planning.
As a part of this workshop, each participant will receive:
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